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Here comes the magic of the Analogias Mommy and Me Outfits, welcome to our Atelier!
We invite you to spend a morning in our Atelier in Alicante, a small coastal city in southern Spain. Its warm climate has inspired many of our designs.
Here we work designing the matching dresses from the sketch to the tailoring. Meet Hasmik Daniel, our fashion designer and founder:
"It's exciting to look around you and see that with hard work you have been able to create a project from scratch." Hasmik started this project more than five years ago as a way to share one of his passions with his daughter Marian. "She was two years old when I began to sew matching summer dresses for her and for me, dressing matching seemed adorable and very fun. The first dress was very simple, made of a light blue fabric for summer. At that time I I had stopped working to dedicate myself to parenting and there came a time when I needed to do things for myself. I took the sewing machine out of the box and started practicing. I had not used it for a long time and it was as therapeutic. I think many mothers have I've been through the same thing as me, motherhood is beautiful but very exhausting, having spaces for oneself and projects helps a lot to relax and think about oneself for a moment".
"I remember the first time we went out dressed the same to walk around the city, people looked at us and smiled! I thought the emotion that dresses caused in people was wonderful. Many mothers and grandmothers stopped to ask me where I had bought the dresses. That moment helped me a lot to see that something I had made with my own hands from scratch had that impact. "
This is how Analogias was born and grew over the years. With a lot of work, Hasmik was building an atelier where she could design and make the garments. "One thing I have always been clear about and that is my vocation to make fashion that respects people and the environment. Nowadays and more so for small businesses it is very difficult to achieve a 100% sustainable garment. The costs skyrocket and unfortunately the Big fast fashion companies crush you with their prices. For this reason, at every stage of my business I have tried to get as close as possible to that ideal". That's why all Analogias garments are made with high quality Spanish and Italian fabrics to increase their durability. The production is carried out in our atelier in Spain, with our seamstresses and pattern makers. And we use all the remnants to create accessories like headbands or brooches. This is how we reduce waste.
"As a mother, I am very concerned about the world we are creating for our children, and as a fashion designer I believe that the industry needs an urgent change towards a sustainable model". Hasmik reminds us that through a more conscious purchase we can contribute our grain of sand to change. Remember to buy clothes made to last, with timeless styles that you can adapt to the trends of the moment. If you can buy local better than better to reduce shipping costs. And always keep in mind the origin of the garment. "If it's cheap, someone somewhere is paying the price".
At Analogias we are preparing new collections full of new textures, new shapes and a lot of mother and daughter love. They are in the oven and we can't wait to show them to you! We invite you to keep in touch with us through our social networks: @analogiasofficial and @hasmik.daniel . We would love you to become part of the Analogias family!
